Humor in design can boost the impact like nething! I, for one, am loving it.
This puma shoe i bought recently, came in a box full of humor content! As i went through it, i read things that r usual ..displayed in an unusual way ..on an unusual place. I remained engrossed, n was impressed by the design communication.
Iv scanned n uploaded a few..
1. This one was on the flap, showing where all could the shoe possibly be used! (read the points as u go through the scanned image)
- Its an accessory! (First Graphic)
- Its forms an impression!
- Its a piece of art!!! LOL! (yea but still, true)
- You should tell ur friends/gossip about it. (Look at the irony now!! im posting stuff about it!! -design purpose solved!)
- Lastly, Shop around for more stuff (yea, this one isnt funny ..but still is serving the purpose)
2. Then, this shoe will help u in the following ways!!!
- It’ll help u get a medal!
- Olive leaves ..suggesting peace (dunno why -guess thats a message too -a social one! ..or u could b a greek mythological person or something! LOL!)
- Play soccer!
- Pool! (hey! wait a minute!? pool?! HAHAHA! ok that made me laugh ..so its still going good!)
- Turntable DJ!-ing (anyone?)
- more dancing!! serious stuff!
- solitare?! (i mean nething?!)
- Galaxian!! 32 bit game!!! (LOL! ..ok its getting vaguer n funnier! ..we’r talking about a shoe remember!!)
- Drunken driving! (It might help u drive safe too!! ur call! -strictly against this one!)
- Haircutting! (What on earth!?)
- Martial arts! (ok we’r probably talking of street fights ..in awesome shoes! LOL!)
- n Victory! (probably due to the awesome shoes!)
Phew!! it finally gat over! But brainless! n fun! ..casual, relieving from day-to-day stress. I like this stuff.
3. Caution: The product (ie. shoe) is meant/not meant for the following:
- It doesnt require batteries! (of course! its a shoe for Christ’s sake! ..it requires U! LOL!)
- Product may differ from image shown!! (damn funny!)
- Dont swim with the shoes on! (u do that? were u even thinking?!)
- “Sale of single shoes is not permissible. Shoes sold in pairs only.” (AAHAHAHAHAHA!! These guys should get an award!!)
- Use it to: Escape!! (got it Mr. Bond)
4. No comments. Read on :D
5. A casual ‘take care’ message. Day-to-day locations shown to associate with u. A good brand-consumer relation suggesting.
6. About the box itself! What all can be done!
Hope u enjoyed :) Looking forward for more such designs :) Good job Puma team!