Condom |ˈkändəm, ˈkən-|
A word which one should not be shy to pronounce/use/talk about.
A symbol of Awareness and responsibility.
The Responsibility Project:
A common problem with keeping a condom in your possesion (especially in India) is that there is a constant fear of being questioned.
Unfortunately, even though it is a good practice, it still is a social taboo.
We talk of AIDS awareness but we feel shy to ask for a condom from the chemist shop.
My motive of designing this packaging with text saying “RESPONSIBILITY” and “Yes, I’m a socially responsible citizen.” is to portray the practice of keeping a condom as a socially responsible deed, which we know it is beyond doubt. My motive is that the mass can keep a condom without any hesitation, and in fact feel proud of it.
I call it “The Responsibility Package”.
The Package contains text educating and promoting safe sex to adolescents.
After all, problems can only be solved once we start talking about them.
1st December. World AIDS day. Lets Talk.