Archives for category: Design | Product

Recent photo shoot pics.
Soon to be uploaded on website:




Designer: Anoop Shukla
Stylist: Uniqua Pirjo-Lena Hardy
Model: Harry Scott
Photographer: Agne Bekeraityte
Click here for viewing photographer’s blog.

(Thank you all for your help. The shoot was good fun.)


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Paper+PVA glue(dliute)+Muscular dummy – Leave to dry..


This is giving me ideas.. Next stop -Leather!

This is good! Maybe not the print, but the feeling! Your favorite prints/motifs printed on your favorite medium!
Here we have Steve McQueen on Veg tanned leather.

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Contrary to popular belief ‘design’ is a very underrated field. Unfortunately it is perceived quite the opposite due to its associations. The society needs to know better.

The practical importance or credibility of fields, at least in India, is more or less like this: Civil services (Administrative fields -not to be confused with politics), Medical, Engineering, Law and then the rest.
I don’t disagree to the importance of the above mentioned fields, but I don’t see equality in the social mindset.
Design is perceived as a superficial, not so important, just beauty-related field. And needless to say Politics is hated in general (I will get back to politics soon).

Design is not art. Design is not fashion. Design is not product.
Design is not graphic, textile, knitwear, animation, ceramics or jewelry.
Design, by definition, is plan.
A designer is a planner. His/her efforts include considering various possibilities, outcomes, waste, waste disposal, hazards, precautions, feasibility, ergonomics, stability to name a few. And they can create a can-opener inspired from a lotus, or a nation changing political system inspired from the courts of Akbar or Alexander.

So instead of ignorantly opening the tap, bathing from the water magically appearing from the faucet, think about what must have gone into designing it.
How the tap works?
How much work has been done to make a pipeline and the entire sewage system for the tap to work?
It all needed design. Design is everywhere. Look around you.
Be amazed. Be thankful.

All I want is a change in perception.

Edited: 21st Nov 2013

Polyprop designer Robin Day passed away earlier this month.

Who was Robin Day you ask?
Robin Day, a UK-based polyprop designer, who in 1963 made one of the first chairs to really take advantage of injection molding for mass markets -a single mold could crank out 4000 Polyprop seats a week, and since its inception over 14 million have been sold in 23 countries. When licensed copies are tallied, the sales figures are estimated at between 20 and 50 million.

Stacking Chair by Robin Day

How many of us gave credit to the person who made this? And people like him who make things like these all the time?

So you start with a black or halftone print on a transparent medium and use it to shield a permeable frame covered in light sensitive paste when it is exposed to UV light before cleaning it with pressurized water and wholla! You have your own screen!

Ready to be printed as soon as you figure out what kind of dye or pigment will work with the given fabric -acid, azo, vat, direct, and what process -disperse, devore, flock, pigment, foil..

ok, I’m beginning to think that maybe it IS kinda difficult. But if you trust me and carry on, and actually succeed in doing one will find yourself hooked to this outstanding process of printing! It is amazing -ly awesome!

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I saw this post and had to share it!

Condom |ˈkändəm, ˈkən-|
A word which one should not be shy to pronounce/use/talk about.
A symbol of Awareness and responsibility.

The Responsibility Project:
A common problem with keeping a condom in your possesion (especially in India) is that there is a constant fear of being questioned.
Unfortunately, even though it is a good practice, it still is a social taboo.
We talk of AIDS awareness but we  feel shy to ask for a condom from the chemist shop.

My motive of designing this packaging with text saying “RESPONSIBILITY” and “Yes, I’m a socially responsible citizen.” is to portray the practice of keeping a condom as a socially responsible deed, which we know it is beyond doubt. My motive is that the mass can keep a condom without any hesitation, and in fact feel proud of it.

I call it “The Responsibility Package”.

The Package contains text educating and promoting safe sex to adolescents.

1st Prototype:

After all, problems can only be solved once we start talking about them.

1st December. World AIDS day. Lets Talk.

A recent trip to Kutch district in Gujarat was far more than I had thought it would be. I expected that Id see some village, some artesian, some desert and I would try to get some pictures. But perhaps I had imagined less. Far less!

This trip showed how much is left for us to see, and more importantly understood. What I saw was a rich heritage untouched from industrialization (well almost, till lately) suspended in time, and immortalized by their Handicraft. The craftsmen are truly God-sent, but it is sad to know that they are not completely getting what they deserve most -Acknowledgement.

Id like to take this platform today, to bring to your notice, the people, their art and their self-less endeavour to keep it alive. But before that, a brief go-through of the place and the trip  :)

A mini pick-up lorry, and don’t miss the paint! No one does kitsch like India!

A Temple, and the flags..

Sunset at the Great Runn of Kutch, a White saline desert. I hadn’t witnessed such a sight before! 

The tradition, still prevalent..

How could I have missed the Turban!  :P

And the journey..

(I was accompanied by a few of my colleagues, forming a design team which went there and did this project. You might want to read from a different perspective, perhaps Legend of the 16 tribes and the soul of the embroidery art: )

Thoughts to products: Was going through few of the badges i own, only to realize that most (if not all) of them were either Band badges, or some robo cartoon badges ..or general smileys, or sometimes the ones saying “Friends forever” n “ROCK!” or “PUNK!”    *sigh*  :/

I like badges. I want more variety. I dint exactly find much. Plus I also want ‘sensible’ ones. I’ll make it. Copyright reserved as usual. Who knows u may see them in stores soon  ;)

As of now, I just made what was currently on my mind -Environment, Typographic Smileys n Flutterheadism (yes, that one is not exactly the ‘sensible’ one! LOL!)

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